Archive for August, 2010

1,100 hits on aquafarm – from idea to reality

Dear readers, we have hit 1,100 hits on today and the site is currently visited by about 10-15 people (unique visitors) a day  – this excluding the writers, of course. That is a strong signal, given that we have hardly communicated the site to anybody yet, but the word must have spread somehow virally to different people that what we are doing is kind of cool…. The metrics on the poll as well as the number of subsribers to the blog seem promising, too. Thanks everybody for listening and supporting our venture!


Productivity issues – I don’t think so!

In the about section of this blog, we frequently talk about the fact that AquaFarm aims to drive sustainability goals while also staying competitive in terms of cost and productivity. This is a claim we were making without operating our first commercial-scale AquaFarm, but the advantages of aquaponic systems were clear to us, even at pilot-stage.

Check out the following link on a commercial Hydroponic system. The video showcases a highly automated and industrialized plant. Talk about productivity…the yield is apparently 5x higher than on soil-based production methods. We think this is really ground-breaking progress! Granted, the industrialized methods of growing lettuce through conveyer belts, WIP staging, and other modern (Lean) manufacturing methods takes some mental adjusting. But then again – only if we can combine the sustainability aspects of growing healthy and save food with the ability to competite effectively in the market (without subsidies!), have we established a superior agricultural production model for the 21st century. This is what we trying to do with AquaFarm.

Please remember one thing which sets AquaFarm apart from this hydroponic video: No fertilizer! With the combination of the fish farm and the vegetable garden, we do not need any oil-based added nutrients. All nutrients are used organically within a closed-loop system, no strings attached. OK?!

Living the sustainable life in Copenhagen

On a recent visit to Copenhagen, Denmark, I learned about the sustainable lifestyles of Copenhageners. Firstly, most of them are biking around the city instead of using public transport, and cars are virtually absent. In fact, I was told, Copenhageners commute more total kilometers than they use public transport – and this year-around even in not-so-dry winters.

The Living Facade in Copenhagen

Also, I found a nice example of a verticle green facade which not only looked great but also seems to be a great tourist attraction. Called the “Living Facade”, it aims to “illustrate the potential for vertical gardens to provide urban green areas” (EU-money sponsored…) Nevertheless, I like it!

The other really nice discovery was a sign outside a sushi bar, advertising their “sustainable tuna” and “eco-salmon”…. I was intrigued about the concept at first, but got more sceptical about the true selling points when I asked the waiters about it but none of them could not tell me either why, nor specifically how this sustainable tuna is really sustainably produced….

Sustainable tuna....beware!

Lesson learned: not everywhere where sustainability is proclaimed, is sustainability inside! Some extra caution is suggested in not “sustainble-washing”  our products or diluting the true sustainable selling points of AquaFarm.
We have to back up sustainability with rigid business processes and sound reporting,  otherwise it becomes a fad.